Portfolio

Video Production

Creating video content has been a passion of mine since I was a teenager. I even taught myself how to use first era digital video cameras! Since those humble beginnings, I’ve gone from producing and directing no-budget feature length films to making daily news content to creating video content for enterprise-level B2B marketing. I always feel at home working in a non-linear editing system – especially the endless power gained when combining Adobe Premiere and After Effects!

Sucuri Security - WordPress Security Tips

I provided sound recording, live interviewing, and editing of this promotional clip recorded at the WordCamp US 2019 conference.

Direct Energy Business product videos

When working for Direct Energy Business, I was the thought leader for the company’s digital video strategy from production to scheduling in the content calendar. The clip below shows a production that I shot and edited, while also creating a motion graphics template to be used by agency partners. This process allowed for consistent brand voice across all of the productions.

Observer-Reporter Mon Valley promo

I edited this video from archival material when the Observer-Reporter newspaper was doing a marketing push in a specific region of their coverage area.

Sucuri Sync Up

While working for the GoDaddy brand Sucuri, I created this weekly video series to help share the weekly blog calendar on social media platforms including Facebook, Twitter, LinkedIn, and Instagram. The narration track – which I also produced and recorded – was simulcast as a podcast. Notably, this entire production was done remotely in my apartment!

Observer-Reporter's Daily Update

The Sucuri Sync-Up format was based on a daily video series I produced for the Observer-Reporter’s Facebook page. These videos were written, produced, and posted daily in coordination with various local sponsorships. I would have to curate news stories based on analytics, write a script, record a voice over, edit a video, and get it online every day by noon. What a rush!

Social Media Management

My role as Sr. Marketing Specialist for the Brand Social team at GoDaddy included producing weekly webinars with an average viewship of about 30K. Sometimes, I'd even hop on camera for them!
At Sucuri Security, I didn't just write and publish blog content, but I also designed appealing posts for Instagram to drive traffic to our content!
My social media management in the newsroom at the Observer-Reporter newspaper was a key component of the news team winning multiple awards for digital coverage - including one from the Associated Press.
A crowning achievement when working for GoDaddy was my work on the social media event marketing for the GoDaddy Pro brand's return to the first post-COVID WordCamp US conference.
At Direct Energy Business, my social media work included creating motion graphics to give our LinkedIn page stronger reach through compelling design and content.

Writing - Feature Articles

My experience as a writer is wide-reaching and ranges from marketing copywriting to magazine features. Here are a few of my favorite pieces I wrote for South Hills Living magazine while working for Observer Publishing Co.

Writing - Blogs

I’m about to show my age, but my first blog was on Xanga! 😮 Since then, I’ve learned the importance of the blog format for digital marketing. Of all the various freelance clients I’ve had over the years – from random content farm to small businesses – by far my favorite was my regular content calendar writing for Sucuri. It was wonderful to learn more about the infosec and website security industry and share the information with potential customers of their SaaS platform.

Graphic Design