Résumé - J.M. Channell

J.M. Channell

she/her

Pittsburgh, PA

Education

- West Virginia University (2006-2010)
  Bachelor of Science – Visual Journalism and New Media

Skills

Adobe Creative Suite
Final Cut Pro
Social Media Management
WordPress/Web Security
Film/Video Production
Audio Production
Microsoft Office

Summary

Digital communications professional with 10+ years of experience in creative digital marketing, content creation, journalism, and social media platforms. A demonstrated track record of meeting or exceeding KPIs.

Work Experience

GoDaddy

Senior Marketing Specialist – Brand Social – Remote
(October 2019 – May 2023)

● Managing the content calendar, budgeting for paid performance ad placement, and active engagement for the GoDaddy Pro sub brand
● Thought leader for internal social analytics and sentiment measurement and reporting, providing insights to multiple departments including product development, sales, and public relations
● Breaking monthly impression goals of 2.5M and achieving engagement rates between 2.5 – 11% on a Twitter account with 11K followers
● Event coverage and social management for international WordPress events both in-person and remote
● Co-producer of weekly livestream webinars for WordPress and WooCommerce professionals

Play Video

Direct Energy Business

Editorial Content Specialist – Hybrid – Pittsburgh, PA
(February 2019 – October 2019)

- Maintained strong working relationships with stakeholders, including sales teams, account managers, and executives, to ensure seamless communication and alignment of messaging.
- Spearheaded the company’s video strategy, from ideation to execution, producing, directing, and editing promotional video clips that successfully captured the brand’s voice and messaging.
- Built a social media presence, staying up-to-date with emerging platforms, tools, and techniques.
- Utilized exceptional writing skills, crafting compelling and persuasive copy for marketing materials, including email campaigns, landing pages, and social media posts.

Observer Publishing Co.

Digital Media Editor – Hybrid – Washington, PA
(October 2012 – October 2019)

- Managed social media accounts for the Observer-Reporter’s online and print editions and oversaw an award-winning digital reporting team for spot news coverage
- Wrote SEO-optimized articles for niche magazines on current events and feature stories.
- Produced video daily digital news briefings simulcast as a Facebook video, podcast, and Alexa skill

Play Video

Dormont resident Veda Laine completes her snack bar purchase with theater employee Emily Mazur at the Breakfast and a Movie. Laine lives close enough to walk to the event, and has signed the petitions to preserve the Hollywood Theater.

Drama surrounds change of ownership at Dormont’s Hollywood Theater

Bethel Park native’s home videos have become YouTube sensation

Upper St. Clair alum’s showbiz career spans from ‘Last House’ to The Comedy Store

Brainwrap City Media

Founder; Film/Video Producer – Hybrid
(2004 – Present)

- Producing, writing, directing and editing feature length films including the critically acclaimed “Winners Tape All: The Henderson Brothers Story” in 2016 and the nationwide DVD release “Die and Let Live.”
- Marketing and distributing films on video-on-demand and physical media
- Providing production services for independent films including Super8 cinematography for the feature film “Lovely Molly” produced by Haxan Films (“The Blair Witch Project”) and voice-over audio recording for Midnight Crew Studios (“WNUF Halloween Special”), and Tranzient Pictures (“Thrust”).

The Warner Theatre

Marketing Manager – On-Site – Morgantown, WV
(2006 – 2010)

- Promoting and booking special events for an independent movie theater, including 35mm repertory prints of classic films, midnight movies, current arthouse hits, and free family movies in the summer
- Marketing included social media management, video production for pre-show reels, graphic design for unique poster designs, display ads, giveaways, etc.

FilmBuff (Cinetic Media)

Social Media Video Editor/Copywriter – Remote
(2011 – 2012)

Prefixmag.com

– Remote
(2011 – 2012)

- SEO optimization to ensure strong analytics

Go-Kart Films

Marketing Intern
(2003 – 2005)

Troma Entertainment Inc.

Web Designer and Developer – Remote Volunteer/Intern – New York City, NY
(2002 – 2006)

- Designing and developing an officially sanctioned website for fans of the independent b-movie studio famous for films such as “The Toxic Avenger,” “Class of Nuke ‘Em High,” and “Cannibal! The Musical”
- Writing and publishing content that included interviews with Troma alumni James Gunn (“Guardians of the Galaxy”), Buddy Giovinazzo (“Combat Shock”), Onur Tukel (“Catfight”), and Mojo Nixon (college radio staple and actor)